In today's increasingly connected world, people are finding information about you through the internet as opposed to more traditional means. Have you ever Googled yourself? Try it now and you’ll probably notice you don’t control most of the sites on the first page. While some may find this scary, take it an opportunity to instead direct these people to a site created by you.
Society tends to trend towards a set way of doing things. After all, "We've always done it that way!" What if by changing our methods we could ensure that we reach our most important and cherished goals?